TikTok is introducing a updated setting that permits them to reduce the volume of AI-created content appearing in their streams. This initiative comes as the company revealed that it presently contains in excess of 1 thousand million content made with AI.
Testing and Rollout
This change is undergoing trials over the next few weeks before a widespread rollout. This advancement aligns with a rise in AI-generated material, driven by recent video-generation tools.
The Broader AI Trend
Recent reports that nearly 10% of the most rapidly expanding video streams on a competing service exclusively feature content made by AI. A considerable share of this material is deemed “AI slop”, a label for substandard, bulk-generated content that is typically absurd or bizarre.
“We know from our community that many people enjoy content made with AI tools, ranging from AI artwork to informative clips, and we intend to offer the community the option to see more or less of that, depending on their own preferences,” said a spokesperson.
AI on the Platform
The platform announced that there are currently 1.3bn videos on its service tagged as made with AI. In total, over 100 million videos are added to the app every day, making AI content a limited part of its overall inventory.
How to Adjust Settings
Users will be in a position to reduce or increase the amount of AI content they view by accessing the content preference option in the platform and choosing the AI content topic. Further subjects that currently be modified under the setting encompass current affairs, fashion, aesthetics, and movement.
AI Disclosure Rules
Its rules require users to identify “realistic” artificially created content, and it bans malicious deepfakes of public figures or emergencies. Any believable AI video that is unmarked can be removed under its user guidelines.
In addition, the service will from now on apply an “AI-made” tag to content made using its proprietary AI systems, or detected by an collaborative effort for spotting AI-generated material. This action is designed to deter users from seeking to circumvent the disclosure requirement.
Responsible AI Funding
TikTok is additionally launching a $2m AI literacy fund for professionals and groups to create learning resources about ethical AI use. This initiative will support non-profit groups dedicated to training programming and robotics.
Content Safety Approach
The platform has justified its moderation strategy, during debate over plans to lay off numerous content moderators in Britain. The company is planning to cut a significant number of roles in its trust and safety team in the UK capital, with worker representatives and digital protection specialists expressing worry that staff are being displaced by AI moderation.
A company official explained that staff-based oversight would continue to be important, but artificial intelligence can protect employees by filtering out the most distressing content before it gets reviewed by people. The platform stated a 76% decrease in shocking and graphic content reviewed by content reviewers over the past year due to intervention by its AI tools.
We believe it is crucial to combine humans and technology to keep the platform safe,” she said. “We’ll have people as involved in the system, but we additionally believe it’s very important to minimize viewing of unsafe media as quickly as possible, which is why a extensive automated help is really helping us operate efficiently.”
